The European Union has recently updated its regulations regarding artificial colorings in confectionery products. This represents a massive shift for B2B importers.
The Push for Natural Ingredients
Retailers across Germany and France are strictly enforcing a ban on titanium dioxide and certain artificial reds.> "Manufacturers who proactively switch to natural plant-based colorings will capture the premium shelf space by 2027."
What Importers Need to Do
If you are currently importing from Southeast Asia, you may face compliance risks. * Audit your current supply chain * Request updated COA (Certificate of Analysis) from your suppliers * Consider near-shoring to Turkish facilities that already comply with EU standards.At Goodie Group, we use 100% natural colorings derived from beetroot, spirulina, and turmeric in our Gumito brand.
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